A good idea is just the starting point when creating a product or service.
But, what makes them worth it for the users? The design, functionality, price, accessibility, the technology? Subjectivity reigns here. A growing trend in the world of innovation is to not merely measure the success of a product or service by the amount of sales, but by the positive impact that it has on people, the environment, and the economy. At the same time, today’s consumers are more demanding and have higher expectations when it comes to what they buy. They need experiences, personalized attention, revolutionary design and more.
This paradigm shift lines up with a methodology called “Design Thinking”, whose disruptive way of developing products, services or experiences aims to improve people’s lives. It is distinguished by focusing on users to come up with new approaches to solving a problem. This methodology plays an important role for innovation in the health-care and pharmaceutical industries since it is based on the concept of co-creation with, and for the users, in order to improve their quality of life.
The Covid-19 pandemic has accelerated the transformation of the health-care industry which, according to Steve Kraus of venture firm of Bessemer Venture Partners, is 10 to 20 years behind all other modern industries in terms of innovation (Link Here).
Despite the contraction of the global economy due to the healthcare crisis, during the first half of 2021 a total of US$ 20 billion was invested into innovation startups within the health-care sector, the equivalent of what was invested in all of 2020 and ten times more than what was invested in 2011, according to a recent report published on the StartUp Health platform. It remains to be seen how the market will behave in the second half of the year and hopefully it will bring more breakthroughs for people’s lives and health.
How can we innovate with this approach?
At DMO design company we pay special attention to understand the requirements and objectives of clients who come to us in search of innovative solutions. We also focus 100% on the users’ needs. We get involved in the complete life cycle of the product, service and experience, from the idea to its implementation and scaling. In order to strengthen the value of our proposals, for some projects we establish strategic alliances with leading partners in the region to create an enriching ecosystem that combines expertise and the capacity to deliver.
Among the projects with the greatest impact in the health-care sector during this COVID-19 pandemic, we would like to highlight the design we made for intensive care respirators. Both the Leistung and Cegens were milestones in our learning process of user-centered solutions. They had a positive impact on the doctors and nurses’ work, and more importantly, on patients’ recovery and quality of life.
Otro punto de inflexión en nuestro crecimiento fue Clonify, que comenzó como una herramienta específica para ayudar a pacientes con enfermedades poco frecuentes a acceder más rápidamente a sus medicamentos y/o tratamientos, para luego pivotar y transformarse en una compañía digital en salud (eHealth).
Por último, la pulsera digital Tenzr, para rehabilitación de la mano, muñeca y codo, fue un proyecto global desarrollado en colaboración junto a un equipo multidisciplinario. Aquí la co-creación y validación con usuarios acerca del uso, materiales y prestaciones del producto fueron clave para lograr una implementación exitosa.
Our present and future are based on the development of projects of innovation that generate a positive impact. We work together with our clients in pursuit of constant innovation in order to build bridges that start with a problem and lead us on a journey towards a positive outcome; and by doing so it improves people’s lives through new products, services and experiences. Because we believe that design, innovation and co-creation are paramount to accomplishing a positive impact on humanity.
